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Twelve Labs
Visual identity and website for a pioneering
company that helps machines understand video like people do.

Agency: Pentagram [Jody Hudson-Powell & Luke J Powell]
https://www.pentagram.com/work/twelvelabs


Agency: Pentagram [Jody Hudson-Powell & Luke j Powell]

TwelveLabs is redefining how machines see and understand video. Inspired by the idea of video as a volume rather than a timeline, the new identity visualises groundbreaking AI technology as a living, multidimensional system. Smart, expressive, and designed to scale, it captures TwelveLabs’ quiet confidence and deep innovation.

To see is to understand.

Explore more:
https://www.pentagram.com/work/twelvelabs

Project Team:
@ashleywrotethis
@3.c.e.r.i
@vanrijnstefan
@luisgurico
@harrieyoo
@fernandaruiz.work
@chnwlee
@sandersonbob
@b___l__
Chris Baker
Rebecca Lynch
Ishaan Pamnani




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